@maeve.does
Skincare · Manchester
- Followers
- 215K
- Avg ER
- 8.1%
UGC · Distribution · Attribution
Views are
cheap.
Attention
is not.
We source the creators, run the content across a managed network of TikTok, Instagram and YouTube accounts, and hand you a dashboard that prices every single view. No screenshots. No end-of-month PDF.
Live client dashboard — no signup
Our process: source creators, create content, distribute it, monetise the attention.
Running campaigns for
- KESTREL
- PALEWATER
- BRAMBLE
- ASHDOWN
- TIDEWELL
- COPPERLANE
412M
Views delivered
across all client accounts, last 12 months
1.8K
Creators in network
UK and Ireland, vetted and contracted
7.1%
Median engagement
against a 2.4% platform baseline
11.4K
Clips published
shipped across the network, last 12 months
How it works
Three stages.
One number at the end.
01Source
The right creators, not the cheapest ones
We brief, cast and contract creators from a vetted network. Every brief is matched on niche and audience overlap, not follower count — a 40k account in your category will out-convert a 900k generalist every time.
- Casting shortlist within 72 hours
- Usage rights and exclusivity handled in the contract
- Rolling replacement if a creator underdelivers
02Distribute
One asset, a whole network of accounts
A clip that works on one account is not a campaign. We cut each asset for TikTok, Reels and Shorts, run it across a managed network of accounts, stagger the posting, and drop the variants that stall inside the first 48 hours.
- TikTok, Instagram and YouTube accounts under one roof
- Staggered posting windows to avoid cannibalising reach
- Variants killed or scaled on 48-hour signal
03Monetise
Every view carries a price tag
Reach on its own is a vanity number. Every campaign reports an effective CPM — your committed budget against the views it actually delivered — so the report ends with a figure your finance team can check, not a screenshot of a spike.
- Effective CPM from your own spend, not a benchmark we set
- Per-video and per-account attribution
- Exportable for board and investor reporting
The network
1,840 creators.
Cast, not scraped.
Every creator is contracted, briefed and paid through us. You get usage rights in writing and a named point of contact — not a DM thread with a stranger.
Results
The whole point
is the last number.
Halden Skin
Beauty · DTC
Paid social CPMs had climbed 62% in a year and the brand had no organic engine underneath it.
- Views in 90 days
- 31.7M
- Blended CPM
- £1.94
- Clips published
- 384
4.1× return against creator and management fees combined.
Ridgeline Athletic
Activewear
A launch with no audience, six weeks out, and a founder who refused to run discount ads.
- Accounts activated
- 11
- Median ER
- 8.4%
- Waitlist signups
- 18,200
Sold through the first production run in nine days.
Figures are illustrative pending client sign-off.
The dashboard
You see what
we see.
Most agencies report monthly, in a deck, with the bad weeks rounded off. Your dashboard updates as the network posts — including the clips that flopped, because those are the ones that tell you what to make next.
- Per-video engagement, not campaign averages
- Every account in the network, side by side
- Views measured as they accrue, not lifetime totals
- Click through to the original post in one tap
halden skin · last 30 dayssample data
Views
8.4M
+18.6%Engagement
7.3%
+4.2%Clips live
64
+11.3%Top accounts
- @halden.uk2.6M
- @haldenritual2M
- @halden.morning1.5M
- @shophalden1.3M
- @haldenafter981K
Pricing
Retainers, not
rate cards.
Creator fees are passed through at cost and itemised in the dashboard. What you pay us is the management fee below — no markup hidden inside the talent budget.
Test
£4,000
per month, 3-month minimum
Prove the channel works for your category before committing budget to it.
- 8 creator assets per month
- 3 network accounts
- Client dashboard access
- Monthly performance review
Scale
Most brands£10,000
per month, 6-month minimum
The working configuration for most brands. Enough volume for the algorithm to have an opinion.
- 24 creator assets per month
- 8+ network accounts
- Client dashboard + weekly reporting
- Dedicated strategist
- Variant testing and kill decisions at 48 hours
- Effective CPM reported against your own spend
Always-on
Custom
annual commitment
Multi-market or multi-SKU programmes where UGC is a permanent channel, not a campaign.
- Unlimited assets within an agreed brief volume
- Dedicated account network per market
- Admin access and custom reporting exports
- Quarterly board-ready attribution review
FAQ
Before
you ask.
Let's see if
it works for you.
A 30-minute call. We will look at your category, tell you whether UGC is actually the right channel, and say so if it is not.
hello@scrollmill.com
Or reply to any of our emails. Same inbox.